Insights

Board engagement in fundraising is essential for nonprofit success, yet it remains one of the most underutilized resources in many organizations. Board members are uniquely positioned to open doors, champion the mission, and lend credibility to fundraising efforts. Their personal networks and influence can significantly expand an organization’s reach—especially when paired with a clear understanding of their role in development.

To foster effective engagement, nonprofits must provide training, clarity, and support. Many board members are willing to help but unsure how to contribute beyond donating. Offering fundraising workshops, setting clear expectations, and giving them tailored tools—like scripts, talking points, or donor lists—can build confidence and involvement. It’s also important to match activities with individual strengths, such as hosting donor events, writing thank-you notes, or making introductions.

Recognition and feedback are key to sustaining board engagement. Celebrating board members’ fundraising efforts—no matter how big or small—reinforces their value and deepens their connection to the cause. Regular updates on campaign progress and the impact of their efforts help keep motivation high. In 2025’s competitive giving landscape, an engaged board is not just helpful—it’s a strategic advantage.