Insights

Fractional fundraising in 2025 has become an increasingly vital model for nonprofits, especially small to mid-sized organizations. Instead of hiring full-time development directors, many nonprofits are now engaging fractional fundraisers—professionals who work part-time or on a contract basis. This model allows organizations to access senior-level fundraising expertise without bearing the full salary burden, which is particularly beneficial in a year when economic pressures and donor expectations are shifting rapidly.

The need for fractional fundraising is amplified by the growing complexity of donor engagement in 2025. Today’s donors expect personalized communication, measurable impact, and digital-savvy outreach—all of which require specialized skill sets that many in-house teams lack. Fractional fundraisers bring in strategic capabilities such as grant writing, campaign planning, donor stewardship, and CRM optimization. They provide fresh perspective and often work across several organizations, bringing insights and innovation that a single organization might not develop on its own.

Moreover, the nonprofit sector is facing a talent crunch, with fewer professionals pursuing full-time roles in fundraising due to burnout and demand for flexibility. Fractional fundraising helps address this gap by offering a flexible, scalable solution for both organizations and professionals. As nonprofits strive to do more with less—while maintaining strong donor relationships and sustaining impact—fractional fundraisers are becoming essential partners in advancing mission-driven work in a resource-constrained world.